NOVAË
The identity and online store of a women’s fashion brand: elegant, warm and designed to make people want to shop.
The context
NOVAË is an online women’s fashion boutique: jumpers, jackets, blouses, jewellery, shoes and a few home decor pieces, with a clear taste for gingham, stripes and polka dots. The brand sells across France and Europe, to women who want an elegant look that is easy to wear.
The challenge
Everything had to be created: a name to bring to life, a recognisable identity, then a store that builds trust from the very first visit (delivery, secure payment, returns) and stays easy to run day to day, from adding products to social media.
The idea
Start from the name: “nova”, the new star. The logo places an eight-pointed star under an arch, like a shop window, with the name in spaced capitals. Around it, a warm palette of cocoa, caramel and linen, bright photographs and serif headings create a soft, never cold, elegance.
Colours
- Cacao#754F33
- Caramel#B38F4D
- Sable#D0B293
- Lin#F2DECB
Typefaces
- TrirongHeadings
- Quattrocento SansBody & navigation
A store that reassures and tempts
Built on the Shopify Craft theme, fully customised in the brand’s colours: a large collection banner, direct access to categories, new arrivals in a carousel and trust reminders (free delivery from €50, secure payment, 14-day returns, customer service). Each product page details the fit, the fabric, the size guide and a styling tip.
Social media in the brand’s image
For Instagram and TikTok, a series of visuals and animated videos: collection launches, promo codes, seasonal moodboards and product showcases. The same colours, logo and tone tie the social accounts to the store.
The outcome
A complete brand, from the logo to the online store and social media: NOVAË now has a consistent, warm image and a website ready to sell in France and across Europe. The store is live at store-novae.fr.